I am currently a Ph.D. candidate in Marketing at the College of Business, Shanghai University of Finance and Economics. My research focuses on green marketing, specifically environmental regulations and electric vehicle demand in the automotive industry. Feel free to reach out for research discussions or collaborations!

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Education

2021 ~ Present Ph.D. Candidate, Marketing College of Business, Shanghai University of Finance and Economics, China.

2025 ~ Present Joint Ph.D. Student, Marketing Carlson School of Management, University of Minnesota, U.S..

2018 ~ 2021 M.A., Business Administration School of Business Administration, Zhejiang Gongshang University, China.

2014 ~ 2018 B.A., Marketing School of Management, Shandong University of Technology, China.

Publications

  1. Gao, Weihe, Deyong Wang*, and Hua Yin (2025), “Enterprise Responses to Regulatory Institutions in Green Transitions: Evidence from the Dual-Credit Policy for Passenger Cars,” Journal of Management World, 41(4), 91-111. (in Chinese) [Abstract] 高维和、王德勇*、殷华：《企业绿色转型的规制性制度回应——来自乘用车双积分政策推行的证据》，《管理世界》，2025年第4期，第91~111页。
    1. Present in Marketing Science and Innovation Academic Forum (2024), Hangzhou, China, Outstanding paper prize nomination.
    2. Present in Journal of Marketing Science Academic Forum (2023), Changsha, China.
  2. Gao, Weihe and Deyong Wang* (2024), “From Things to People: The Concept, Shaping, and Outcomes of Personal Brand,” Foreign Economics & Management, 46 (3), 36–52. (in Chinese) [Abstract] [Full Article] 高维和、王德勇*：《品牌由物及人：个人品牌概念、塑造与结果》，《外国经济与管理》，2024年第3期，第36~52页。
  3. Lou, Tianyang*, Deyong Wang, Huili Chen, and Dongjie Niu (2020), “Different Perceptions of Belief: Predicting Household Solid Waste Separation Behavior of Urban and Rural Residents in China,” Sustainability, 12, 7778. [Abstract] [Full Article]

Work-in-Progress

  1. “Artificial Intelligence Generated Content and Marketing”, work with Weihe Gao and Ruxin Zhou.
  2. “Electric Vehicle Market Demand”, work with Weihe Gao and Junyu Huang.
  3. “Artificial Intelligence and Marketing”, work with Weihe Gao and Jinglin Xue.

Funding

2025～2026 Joint Doctoral Program (At the University of Minnesota), Shanghai University of Finance and Economics.